This Exchanges commentary is concerned with the health of Economic Geography (EG) as a sub-discipline, and economic geography (as a wider community of practice) in one of its historical heartlands, the UK. Against a backdrop of prior achievement, recent years have witnessed a noticeable migration of economic geographers in the UK from Departments of Geography to academic positions in Business and Management Schools and related research centres. For the first time, a new research report by the Economic Geography Research Group of the RGS-IBG – We’re In Business! Sustaining Economic Geography? – has empirically evidenced this trend since 2000 (see James et al. 2018 for the full report). In this parallel commentary, we summarise the major find...