Is customer involvement in product development driven by high product complexity and/or high production cost?

This study of the relation between two factors that might explain why the Swedish wood component manufacturing industry use customer involvement in product development to a very small extent, failed to give high complexity and high production cost interesting predictory value in explaining the limited role of customer involvement in product development. In a complementary study, although with a small response rate, of the much more complex machine industry for the wood component industry even indicated that product complexity negatively impact customer involvement.Peer-reviewed conference paper presented at ICAM 2009 in July 2009, Colorado Springs