Kvinnan, kändisen, konfliktkatalysatorn : Bilden av kändisen Anna Anka i svensk nyhetsjournalistik

The aim of this thesis was to examine how newspaper journalism represented the celebrity Anna Anka. Which roles and qualities did the media ascribe Anna Anka and in what way did the media frame her as a woman. We examined texts and photographs from two Swedish newspapers, Aftonbladet and Dagens Nyheter, 16 texts were analysed. The method we used were discourse analysis with focus on relations, identities and representation. The result showed that Anna Anka was represented in an essentially equal way in both newspapers. The image of Anna Anka seems to be multifaceted. In the texts Anna Anka becomes a symbol for conflicts that emerge in discourses regarding gender, celebrity and Swedish values. As a woman she is both portrayed as controversial and appearance-fixated. As a wife she is traditional, a woman who takes care of house and family and lets her husband be the provider. On the other hand she is described as a woman who does not follow the traditional norm, she is independent and has a possibility to support herself. As a celebrity, Anna Anka is framed as fairly new in the public appearance. But in some texts the newspapers define her as a woman who does not deserve to be the celebrity she is. Anna Anka is well aware of how the celebrity culture works, what the media finds interesting. As a Swede Anna Anka is framed as a person who no longer quite belongs in Sweden, and therefore is allowed to criticize Sweden and the Swedish values