Add to ORKGThe purpose of this essay is to analyse and understand how branding can take place in a football organisation. Football clubs have for a long time been seen as non-profit organisations but since money have become a main factor also in football these days the organisations are more or less turning in to commercial businesses. Football organisations have for many years neglected the assets of actively contributing values to their brand. Despite that branding doesn't seem to be seen as important in football organisations as it is for real companies who spend a fortune of money on building strong brands, which makes us curious to find out how this approach can be developed also in football. We are also interested in what the characteristics are...
Studies has shown that sports organizations have become increasingly commercialized and professional...
As it has become increasingly important in the sports world for organizations to try to raise capita...
Purpose: The purpose of this thesis is to provide an understanding of how consumer-brand relationshi...
The purpose of this essay is to analyse and understand how branding can take place in a football org...
Authors: Tobias Nilsson & Vedad Ljeljak Swedish title: A case of a football club’s brand. En fal...
Branding has become an increasingly popular form of marketing communication in all industries includ...
With the increasing professionalism in Swedish sport comes an increasing awareness of the importance...
Background: Nowadays, football is much more than just a sport. In fact, football is a global industr...
AbstractKeywords: Brand image, brand identity, sponsorship, betting, football, branding. Purpose: Ho...
Football clubs have become more commercialized during the last decades and because of that their wor...
During its existence, the football game has suffered a tremendous transformation. Football has becom...
This paper aims to enlarge the understanding of branding theory applicability on sports teams. A for...
Purpose: The purpose of this paper is to study how important brand belonging can be for sport clubs....
Background Keller (2009) states that brand equity and the crucial intangiblevalue a brand brings to ...
The focus of the thesis is how football clubs can increase their revenues through brand equity and d...
Studies has shown that sports organizations have become increasingly commercialized and professional...
As it has become increasingly important in the sports world for organizations to try to raise capita...
Purpose: The purpose of this thesis is to provide an understanding of how consumer-brand relationshi...
The purpose of this essay is to analyse and understand how branding can take place in a football org...
Authors: Tobias Nilsson & Vedad Ljeljak Swedish title: A case of a football club’s brand. En fal...
Branding has become an increasingly popular form of marketing communication in all industries includ...
With the increasing professionalism in Swedish sport comes an increasing awareness of the importance...
Background: Nowadays, football is much more than just a sport. In fact, football is a global industr...
AbstractKeywords: Brand image, brand identity, sponsorship, betting, football, branding. Purpose: Ho...
Football clubs have become more commercialized during the last decades and because of that their wor...
During its existence, the football game has suffered a tremendous transformation. Football has becom...
This paper aims to enlarge the understanding of branding theory applicability on sports teams. A for...
Purpose: The purpose of this paper is to study how important brand belonging can be for sport clubs....
Background Keller (2009) states that brand equity and the crucial intangiblevalue a brand brings to ...
The focus of the thesis is how football clubs can increase their revenues through brand equity and d...
Studies has shown that sports organizations have become increasingly commercialized and professional...
As it has become increasingly important in the sports world for organizations to try to raise capita...
Purpose: The purpose of this thesis is to provide an understanding of how consumer-brand relationshi...