With the help of image analysis and scent theory, we have made an analysis that explains how the perfume smells in advertising. There are many different factors that play a role in our perception of smell by image. We have found that using the connotations we can get a sense of the scent. What helps us along the way, the colors, the women and the environment. From this one different conclusions are mad and we create a scent sensation
Visual interaction remains the central ideology of perfume packaging industry. To achieve this ideol...
The purpose of the article is a theoretical and empirical analysis of the role of perfume design as ...
The traditional assumption that perfumes are used only for masking of the body odour was doubted by ...
This study evolves around advertising and image communication, especially concerning the image of sc...
This paper examines perfume advertising within the overall context of theoretical approaches to the ...
This bachelor thesis study sense of smell as mean to enhance marketing communication. In theoretical...
Olfaction is not only biologically essential to human life but also culturally. From the utilization...
Scent has the sensory qualities to arouse, excite and attract attention, making it a potentially val...
Prior research on the use of scent in advertising has shown that scent can enhance the memorability ...
Olfactory cues in advertisements can evoke positive consumer emotions and product attitudes, yet inc...
The study in this paper focuses on the images of women in four women perfume advertisements. The wri...
Visual stimulation plays important role for optimizing the product experience in the moment of choos...
The way of consumption has changed. Now, consumers are not only rational when purchasing. They do no...
ABSTRACT: Perfumes are created by a fine blend of fragrant compounds, essential oils, various fixati...
The effect of cologne/perfume on attractiveness was examined, as well as the differences between the...
Visual interaction remains the central ideology of perfume packaging industry. To achieve this ideol...
The purpose of the article is a theoretical and empirical analysis of the role of perfume design as ...
The traditional assumption that perfumes are used only for masking of the body odour was doubted by ...
This study evolves around advertising and image communication, especially concerning the image of sc...
This paper examines perfume advertising within the overall context of theoretical approaches to the ...
This bachelor thesis study sense of smell as mean to enhance marketing communication. In theoretical...
Olfaction is not only biologically essential to human life but also culturally. From the utilization...
Scent has the sensory qualities to arouse, excite and attract attention, making it a potentially val...
Prior research on the use of scent in advertising has shown that scent can enhance the memorability ...
Olfactory cues in advertisements can evoke positive consumer emotions and product attitudes, yet inc...
The study in this paper focuses on the images of women in four women perfume advertisements. The wri...
Visual stimulation plays important role for optimizing the product experience in the moment of choos...
The way of consumption has changed. Now, consumers are not only rational when purchasing. They do no...
ABSTRACT: Perfumes are created by a fine blend of fragrant compounds, essential oils, various fixati...
The effect of cologne/perfume on attractiveness was examined, as well as the differences between the...
Visual interaction remains the central ideology of perfume packaging industry. To achieve this ideol...
The purpose of the article is a theoretical and empirical analysis of the role of perfume design as ...
The traditional assumption that perfumes are used only for masking of the body odour was doubted by ...