One city. Many shadows. : A study of the newspaper Sydsvenskan's writing about Malmoe

The purpose of this essay has been to study if all the districts in the city of Malmoe get to be seen in the city’s biggest newspaper, Sydsvenskan. Is the reporting proportional? What images is the newspaper offering the citizens? Do they match the reality? Or are some parts of Malmoe in the dark, in a media shadow? Research done in the past has shown that Stockholm in many ways is in a media shadow. The same pattern was shown in Gothenburg. It has also been argued that the district Rosengård in Malmoe has suffered the same treatment. This essay studies if this also applies to the whole city of Malmoe. With a quantitatively and a qualitatively perspective, four weeks of articles have been analyzed. This essay holds the answers to what subjects and which people are represented in the paper. It studies if the reporting is proportional and explains what images are offered from the different parts of Malmoe. The conclusions show that several parts of Malmoe are in a media shadow, exposed to unilateral and in some cases non-existing reporting, leaving the citizens with an untrue image of their city