Levels and Barriers to Supply Chain Integration : A survey on Haleeb foods distributor's in Pakistan

Background: This paper considers two levels of supply chain integration as manufacture ( Haleeb foods) and distributors. In the last decade, the advancement in technology and collaboration in the business becoming more commonly used. Firms need to be working closely with their supply chain partner upstream and downstream. However, supply chain integration is a process to join together as business partners and optimize the collective performance of the supply chain. Purpose: The purpose of this study is to identify the existing levels of supply chain integration between Haleeb foods and its distributors in Pakistan. Theory defines that developing countries have a lack of integration between supply chain partners due to some barriers to supply chain integration. Furthermore, this study found the barriers to supply chain integration between the Haleeb foods and its distributors as well as identifying the most common barriers to SCI. Methodology: This study is to identify different levels and barriers to SCI between Haleeb foods and its distributors. Subsequently, research supported the supply chain integration in the food industry of Pakistan. Furthermore, relevant literature is reviewed to design the questionnaire and sent it to all the distributors of Haleeb foods across the Pakistan through a company representative . 178 responses were received out of 200 distributors in order to complete this survey based study. Pearson correlation was performed out of empirical data to find out the significant relationship. Moreover, the authors used descriptive statistic to identify the levels and barriers to supply chain integration. Conclusion: The current level of supply chain integration in Haleeb foods and its distributors is low due to less supply chain integration practice and unstable industrial condition in Pakistan. However, the basic dimensions (II, CRS, ORL) of supply chain integration are very important to identifying the levels of SCI. On the other hand, there are some barriers to supply chain integration between Haleeb foods and its distributors. These barriers are strongly influencing on SCI. Originality/value: This is the first empirical work, measuring the existing levels and barriers to supply chain integration in the dairy industry of Pakistan specifically, Haleeb foods and its distributors. This research has given a clear idea about the supply chain integration and collaborative efforts in the food industry of Pakistan