Se glad ut, mörkhyade kvinna – visa din dyra klocka, vita man : En studie om hur Sportbladet porträtterar svenska friidrottsstjärnor med olika kön och/eller etnicitet.

This intersectional study explores how the social constructed categories gender and ethnicity interact with each other in photos picturing Swedish athletes. The studies empirical material is collected from the sport section of the biggest Swedish tabloid newspaper Aftonbladet, and was published during the period 23rd of November, 2012 to 23rd of November, 2015. The photos has been analyzed with a semiotic analysis which establishes that there are discriminating differences in how the athletes are being portraited. The most comprehensive differences are found between the groups ethnical Swedish men and ethnical non-Swedish women