Touristic valorization of heritage in Virovitica-Podravina County

Zahvaljujući dugoj povijesti naseljenosti, Virovitičko-podravska županija ima bogatu kulturnu baštinu koju većinom čine crkve, dvorci i kurije te ostaci starih utvrđenih gradova. Osim kulturnom, Županija je bogata i prirodnom baštinom. Prirodnu baštinu čine dva vrlo vrijedna područja, Papuk i Drava, čiju vrijednost je prepoznao i UNESCO. Kao polazna točka rada napravljena je inventarizacija i hijerarhija prirodne i kulturne baštine. Na temelju toga, uz pregled stanja turizma u Virovitičko-podravskoj županiji, iznesene su perspektive daljnjeg razvoja turizma koji se temelji na elementima prirodne ili kulturne baštine.Virovitica-Podravina county is located on the northeast of Croatia and due to it's long history has a large amount of cultural heritage. Cultural heritage mainly includes churches, castles and remains of medieval towns. In comparison to it's area, county has a large amount of protected area wich are consider as natural heritage. Two most valuable protected areas are Papuk and Drava whose value is also recognised by UNESCO. The inventory and hierarchy of natural and cultural heritage were made as a starting point of this thesis. Based on this, along with a review of the tourism in Virovitica-Podravina county nowadays, the perspectives for further development of tourism based on the elements of natural or cultural heritage were presented