Can Shaming Punishments Educate?

So-called shaming penalties have received a fair amount of attention in the popular press and, thanks primarily to the work of Dan Kahan and Toni Massaro, in the legal literature as well. Unfortunately, the current debate focuses on shame as the main way to understand what these penalties are all about. I argue that at least some of these so-called shaming penalties are better understood as educative penalties. I develop this educating model and contrast it with the shaming model. I also suggest that penalties fitting the educating model have more normative appeal than those fitting the shaming model