Personality Presenters explores the role of the television presenter, analysing the distinct skills possessed by different categories of host and the expectations and difficulties that exist with regard to the promotion of the various films, books, consumer and cultural products with which they are associated. Offering detailed case studies of internationally recognised presenters, as well comparisons between national presenters from the UK and Australia, this book provides a rich discussion of television presenters as significant conduits in the movement of ideas
There are close links between the tourist gaze and the gaze of the television camera, and British te...
This is a pioneering study of television programmes from a brand management perspective by bringing ...
The first step in this process is to define what is implied by the term Uses and Gratifications an...
This study examines the relations between the media personalities and their audiences. Its broad int...
TV presenter The presenter is a final link in communicating a programme’s subject or mess...
The purpose of the study is to analyze and generalize the concept of the TV presenter phenomenon in ...
This study validates Rossiter and Percy's (1987) hook theory of presenter characteristics, for celeb...
An important creative decision for advertisers is whether to include a presenter in their advertisin...
The present study focussed on the television performance of professional presenters. The first aim w...
This book explores how the digital multiplatform delivery of television is affecting the role perfo...
Makeover television is generally interested in transforming individuals. Often these programmes alte...
In recent years, there has been a growing body of work in the field of Media and Cultural Studies on...
Makeover television is generally interested in transforming individuals. Often these programmes alte...
Although folk discourses frequently emphasise such raison d’être benefits of tourism as broadening o...
In my dissertation I survey the historic progress of the reality TV and the reality show, focussing ...
There are close links between the tourist gaze and the gaze of the television camera, and British te...
This is a pioneering study of television programmes from a brand management perspective by bringing ...
The first step in this process is to define what is implied by the term Uses and Gratifications an...
This study examines the relations between the media personalities and their audiences. Its broad int...
TV presenter The presenter is a final link in communicating a programme’s subject or mess...
The purpose of the study is to analyze and generalize the concept of the TV presenter phenomenon in ...
This study validates Rossiter and Percy's (1987) hook theory of presenter characteristics, for celeb...
An important creative decision for advertisers is whether to include a presenter in their advertisin...
The present study focussed on the television performance of professional presenters. The first aim w...
This book explores how the digital multiplatform delivery of television is affecting the role perfo...
Makeover television is generally interested in transforming individuals. Often these programmes alte...
In recent years, there has been a growing body of work in the field of Media and Cultural Studies on...
Makeover television is generally interested in transforming individuals. Often these programmes alte...
Although folk discourses frequently emphasise such raison d’être benefits of tourism as broadening o...
In my dissertation I survey the historic progress of the reality TV and the reality show, focussing ...
There are close links between the tourist gaze and the gaze of the television camera, and British te...
This is a pioneering study of television programmes from a brand management perspective by bringing ...
The first step in this process is to define what is implied by the term Uses and Gratifications an...