Add to ORKGThis paper investigates the effect of luxury companies\u2019 CSR initiatives on consumers\u2019 willingness to buy luxury products. External CSR initiatives, related to legal and philanthropic dimensions, are more effective than internal ones, related to economic and ethical dimensions. This effect is particularly strong for consumers with a status-oriented luxury approach
Recent marketing research has identified mixed effects of luxury companies’ corporate social respons...
The purpose of this study is to examine how perceived corporate social responsibility (CSR) motives ...
Sustainability is arguably one of the major trends of the new millennium. For companies, this means ...
This paper investigates the effect of luxury companies\u2019 CSR initiatives on consumers\u2019 will...
This research challenges the notion that luxury and CSR are incompatible by investigating whether an...
This research challenges the notion that luxury and CSR are incompatible by investigating whether an...
The pressure for luxury firms to devote more attention to sustainability initiatives has increased i...
The present research investigates whether and under what conditions consumers react to different kin...
Luxury industry and Corporate Social Responsibility (CSR) activates are generally considered as inco...
Recent marketing research has identified mixed effects of luxury companies’ corporate social respons...
The purpose of this study is to examine how perceived corporate social responsibility (CSR) motives ...
Sustainability is arguably one of the major trends of the new millennium. For companies, this means ...
This paper investigates the effect of luxury companies\u2019 CSR initiatives on consumers\u2019 will...
This research challenges the notion that luxury and CSR are incompatible by investigating whether an...
This research challenges the notion that luxury and CSR are incompatible by investigating whether an...
The pressure for luxury firms to devote more attention to sustainability initiatives has increased i...
The present research investigates whether and under what conditions consumers react to different kin...
Luxury industry and Corporate Social Responsibility (CSR) activates are generally considered as inco...
Recent marketing research has identified mixed effects of luxury companies’ corporate social respons...
The purpose of this study is to examine how perceived corporate social responsibility (CSR) motives ...
Sustainability is arguably one of the major trends of the new millennium. For companies, this means ...