Norms, presentation and self representation : a qualitative study of young female blogger

In this paper we examine how young women present themselves on their weblogs. The main purpose of this study is to get their own opinions and thoughts about their own blogging, to see if we can find norms for how they present themselves and how the presentation online matches themselves offline. We put this in relation to information technologies, social software and Computer mediated communication, CMC. It´s also in our interest to see how the phenomenon of blogs, its role and methods of communication have changed and developed in the last few years, and whether there are differences in the way people use it according to age. The major finding is that, unlike previous research, the women in our study tend to be themselves in their weblogs and they do not manipulate their identities. They main use of their weblogs is as a space where they feel free to write what's on their mind, their thoughts and feelings and to inform their relatives about their everyday life, but also as a diary to remember their past and for self examination