Measuring tools and usability testing in web design : How measurements of eye movements and user click heatmaps can be used in usability testing

This study has researched how user click heatmaps and eye tracking can be utilized in usability testing. We have used the tools SessionCam and Tobii. We designed a website for a small clothing store and conducted usability tests, in order to evaluate the users clicks and eye movements in relation to design choices on the website. The aim of this study was to research how these tools can be integrated in usability testing and how results from the tests can be used to improve usability. We were able to use the recordings of clicks and eye movements and make design changes based on the findings. Some of the findings were that the users look more at the top of the page than at the bottom. They also look more at icons and images rather than longer text blocks. From the tracking of user clicks we found that the users primarily clicked on links in order to navigate the page but also that they sometimes clicked on texts when they were reading.