Södras Hållbarhetsredovisning i praktiken : Ur de anställdas perspektiv

Sustainability reports can be seen as a relatively new concept today. The purpose of the report is to present the company’s responsibility towards society. In other words, one can say that the company takes stands for the environmental, economic and social impact that their business have. It’s still optional for companies in Sweden to constitute a sustainability report. However, this will change in 2017 when sustainability reporting will become mandatory due to a new law. There are no specific guidelines that must be followed in the reporting, but the most common framework to use in building the report has been established by GRI. This study is a case study where Södra Skogsägarna ekonomisk förening (Södra) is the main focus. Södra is a forest product industry. Our purpose is to examine how the knowledge of sustainability is spread among the employees and how it applies. Södra is a corporate group which mostly focuses on three business areas: forest, wood and pulp industries. To examine what information the employees actually has received, the enterprise’s sustinability report was studied and interviews with employees were operated. With 98 responses from the survey and nine interviews with employees without connection, we came to the conclusion that there is a major knowledge of Södra’s work with sustainability among employees. On the other hand does the implementation of sustainability vary regarding company unit and job task, along with the topical sustainability category. Södra has traditionally worked mainly with the categories in relation to environment and the social and economical sustainability have not been as highly prioritized. This is noticed by the employees since they primarily associate sustainability with environment