In 1978 Régis Debray argued that, rather than threatening to overthrow capitalism, the student and worker revolt of 1968 actually strengthened the mechanisms of capital accumulation in France. Today the historical significance of May 1968 continues to generate much debate and scholarly interest, yet Debray's controversial thesis is largely absent from contemporary accounts of May's impact on post-1968 socio-economic and political change. Adopting the theoretical framework of Luc Boltanski and Ève Chiapello's Le nouvel esprit du capitalisme, this article shows that Debray's work correctly highlights the ability of post-1968 capitalism to appropriate the critiques of May. In certain respects, Debray offered a prescient analysis of capitalism'...