The contingent valuation of forest characteristics: two experiments

Most work on valuing the recreational benefits of public forests has concentrated on estimating consumers' surplus per visit. We use two contingent valuation approaches to try to place a value on the physical characteristics of British forests, and hence to explain the variation in consumers' surplus across different forest types. Our two approaches are, first, to obtain incremental willingness-to-pay to access forests with different levels of a number of characteristics by showing visitors pairs of photographs; and second, to use characteristic levels as explanatory variables in a bid curve. We find that forest characteristics are in general poor predictors of willingness to pay