Template matching is one of the principle techniques in visual tracking. Various similarity measures have been developed to find the targetin an acquired image by matching with a template. However, mismatching or misidentification may sporadically occur due to the influence ofthe background pixels included in the designated target model. Taking into account the statistical features of a search region, a novel similaritymeasure is proposed, which can decrease the interference of the background pixels enclosed in the model. It highlights the significant targetfeatures and at the same time reduces the influence of the features shared by both the target and the background. It exhibits an excellentmonotonic property and a distinct peak-like dist...