Objective: The purpose of this article is to explore data visualization as a consulting service offered by a research library with particular attention to uses of visualization at various places within the research lifecycle. Methods: Lessons learned from a year of offering data visualization as a consulting service, and two general case studies are offered. Results: Data visualization consulting services have a few unique considerations, including setting clear expectations, considering proprietary vs open source technologies, and making sure the consulting experience is also a learning experience. In addition, we can clearly place data visualization requests, in the form of profiled case studies, in multiple parts of the research lifecycl...