THE ASSESSMENT OF ATTRACTION WEBSITES IN BRAȘOV COUNTY

On-line communication is fundamental for tourism development. The possibility to access desired websites favors not only the attractiveness of a tourism destination, but also encourages visits. The ease of access, the content of the websites, the professionalism reflected in the website organisation and up-dating are elements that highlight the tourism operators’ interest towards their present and future clients. In Romania, the potential for the e-commerce development is huge. The statistical data included in this article support this statement. But, a careful analysis of the toursm websites reveals the existence of an unexpected and negative situation at the same time. The author analyzed the attraction websites in Brașov County, a famous tourist destination in our country. Although the number of tourism attractions is high, only three of them have their own websites. These websites were analyzed based on six groups of features, namely product information, non-product information, reservations, payment, functionality and customer relationship management. The results reveal the low degree of fulfillment for these parameters, the lack of online bookings, the lack of relevant tourist information such as the description of services offered within the tourist attraction or local transport modes, etc. The author proposes the completion of these websites, setting up new websites for prestigious tourism attractions included on the UNESCO Heritage List, as well as marketing researches among visitors in order to identify their expectations and the websites’ management accordingly