Company, Sustainability and Social Responsibility: Origins, Motivations, Critical and Practical Aspects.

The present paper analyzes the sustainability and its historical aspects, the emergence of global concern about the subject, with sustainable economic development and its major initiatives, from the effective involvement of the States in the discussions in the search for consensus in the quality of life on the planet, rationality in the exploitation of natural resources and concern for future generations. We research also the context of social responsibility (business), starting at historical aspect to following analyze its interrelationship as an instrument to combat the problem of social inequality and poverty, was discoursing on the possibility of state action while inducing corporate behavior on this theme, describing the concrete experience revealed in the actions of the Federal Public Ministry, through award-winning design that became known as "Green Cities / Meat Legal"