A Model for Gender-Inclusivity in Games

This report describes the theoretical framework based on previous work and the results draw attention to existing issues in gender and games. One of the problems found in current studies is the tendency of games to be on either extreme end of the design styles. Many popular games are designed for the male players in mind and deter female players due to somewhat excessive masculine design e.g. violence and hyper-sexualized characters. Although there are some efforts in designing games for the female market, these custom-made games were too feminized e.g. wedding theme; shopping; and in pink colour, which consequently exclude the male players. Designing a gender-neutral game is important to ensure that both genders are learning as well as the other. The proposed study aims to design a model for gender-inclusivity in games. It will be based on a critical analysis of current game design models and finding principles that represent the composition of a game design model. Based on this, gender-inclusive elements will be incorporated and a new model will be proposed. The model will help determine whether a game is gender-specific, which contains extreme elements of either gender, or gender-inclusive, contains elements that might appeal to both male and female players. The model will be implemented through a series of game experiments and the results will used to improve the model, consequently contribute to the game design theory