Factors influencing source separation intention and willingness to pay for improving waste management in Bangkok, Thailand

Source separation for recycling has been recognized as a way to achieve sustainable municipal solid waste (MSW) management. However, most developing countries including Thailand have been facing with lack of recycling facilities and low level of source separation practice. By employing questionnaire surveys, this study investigated Bangkok residents' source separation intention and willingness to pay (WTP) for improving MSW service and recycling facilities (n = 1076). This research extended the theory of planned behavior to explore the effects of both internal and external factors. The survey highlighted perceived inconvenience and mistrust on MSW collection being major barriers to carrying out source separation in Bangkok. Promoting source separation at workplace may possibly create spill-over effect to people's intention to recycle their waste at home. Both subjective norms and knowledge on MSW situation were found to be a positive correlation with Bangkok residents' source separation intention and WTP (p < 0.001). Besides, the average WTP values are higher than the existing rate of waste collection service, which shows that Bangkok residents have preference for recycling programs. However, the WTP figures are still much lower than the average MSW management cost. These findings suggest that Bangkok Metropolitan Administration targets improving people knowledge on waste problems that could have adverse impact on the economy and well-being of Bangkok residents and improve its MSW collection service as these factors have positive influence on residents' WTP