Using Extended TAM Model To Explore The Consumer Willingness For Intelligent Restaurant Patronage

[[abstract]]科技的蓬勃發展帶動許多產業的改變，其中包含了餐飲業，讓許多餐廳導入科技的應用，希望由一般餐廳轉型成為智慧型餐廳。本研究為探究消費者對於智慧型餐廳的接受度，藉由文獻回顧建構出研究模型，其構面包含「認知有用性」、「認知易用性」、「使用者態度」、「行為意圖」、「知覺新奇」、「知覺享樂」、「主觀規範」共七個構面，透過問卷調查法蒐集樣本資料，分別為情境A(全自動化餐廳)208份，情境B(半自動化餐廳)208份，並利用SPSS22及AMOS做統計分析，且透過結構方程模型驗證本研究之模型的適配度及假說，獲得以下結論：(1)在問卷情境A中「知覺新奇」會正向影響「行為意圖」，在情境B中「知覺新奇」不會正向影響「行為意圖」(2)在問卷情境A中「知覺享樂」會正向影響「行為意圖」，在問卷情境B中「知覺享樂」不會正向影響「行為意圖」(3)在問卷情境A、B中「主觀規範」皆不會正向影響「使用者態度」。[[abstract]]Technologywillhaveanimpactonavarietyofindustries,especiallytherestaurantserviceindustry.Withtheapplicationofintelligenttechnology,manyrestaurantstransformintosmartrestaurant.Themainpurposeofthisstudyistoinvestigatetheacceptanceofconsumersforsmartrestaurants.Thisstudyexaminedtheextendedtechnologyacceptancemodelbyliteraturereviewincludingsevendimensions:“Perceivedusefulness”,“Perceivedeaseofuse”,“Attitudetowardusing”,“Behavioralintentiontouse”,“Perceivednovelty”,“Perceivedenjoyment”and“Subjectivenorm.”Thequestionnairesemployedforthisstudyconsistingoftwodifferentscenariosand416sampleswerecollected.ThecollecteddatawereanalyzedwithstatisticalsoftwarepackagesSPSSandAMOS.ThenthehypothesisandthemodelwereverifiedthroughStructuralEquationModeling.ThemodelareverifiedbyanalyzingtwodifferentbusinessscenarioswhichisdividedbyscenarioAquestionnaireandscenarioBquestionnairewhichindicatesasfollowing:(1)InscenarioA(autosmartrestaurantservice),“Perceivednovelty”willpositivelyaffectthe“Behaviorintentiontouse”.ButinscenarioB(semi-autosmartrestaurantservice),“Perceivednovelty”willnotpositivelyaffectthe“Behaviorintentiontouse.”(2)InscenarioA,“Perceivedenjoyment”willpositivelyaffectthe“Behaviorintentiontouse.”ButinscenarioB,“Perceivedenjoyment”willnotpositivelyaffectthe“Behaviorintentiontouse.”(3)“Subjectivenorm”willnotpositivelyaffectthe“Attitudetowardusing.