A Study of the Method of Social Media Shopping Guiding

[[abstract]]現代網路科技蓬勃發展，越來越多民眾開始改變其生活習慣，其中購物模式的改變更是大躍進，從實體店面消費，已經演變為在家或直接智慧手機即能直接下單通路購買。也因此越來越多人們投身網路賣家，但是成功的有多少?失敗的又有多少?而消費者又該如何選擇?因此，本文研究針對目前網路社群媒體導購之消費模式來研究探討，並藉由粉絲專頁的經營、民眾的消費行為、熱門商品的影響來分析粉絲專頁導購對商品銷售所帶來之實質效益。[[abstract]]Modernnetworktechnologytoflourish,moreandmorepeoplebegantochangetheirhabits,whichchangedtheshoppingmodelistheGreatLeapForward,fromthephysicalstoreconsumptionwhichhasevolvedathomedirectuseofsmartphoneorderyourpurchaseonline.Therefore,moreandmorepeoplejointhenetworksellers,buthowmuchofthemcouldsuccess?Howmanyfailures?Andhowconsumerschoose?Therefore,thispaperresearchtheconsumptionmodelofthecurrentonlinecommunitysoftwareshoppingguide,andbythefansofthebusiness,theconsumerbehaviorandtheimpactofpopulargoodstoanalyzethefansshoppingguidetotherealbenefitsofsalesofgoods