For practitioners across a growing number of academic disciplines there is a strong sense that simulation models of complex realworld systems provide something that differs fundamentally from that which is offered by mathematical models of the same phenomena. The precise nature of this difference has been difficult to isolate and explain, but, occasionally, it is cashed out in terms of an ability to use simulations to perform “experiments”, e.g., [9]. The notion here is that empirical data derived from costly experiments in the real world might usefully be augmented with data harvested from the right kind of simulation models. We will reserve the term “artificial worlds” for such simulations. In this paper, rather than tackle the problems i...