<p>Mediation model showing the effect of sexualized images on support for PETA mediated by perceptions of humanness (UH) and arousal. Solid lines represent significant paths, dashed lines represent non-significant paths.</p
International audienceWomen may react differently to sexualized ads featuring women. Notably, while ...
Provocative advertising is characterized by a deliberate attempt to gain attention through shock. Th...
This research examines the effect of advertising imagery, sexual orientation, and gender on customer...
<p>Mediation model showing the effect of sexualized images on (A) support for PETA and (B) ideas hel...
Images of scantily clad women are used by advertisers to make products more attractive to men. This ...
Images of scantily clad women are used by advertisers to make products more attractive to men. This ...
Images of scantily clad women are used by advertisers to make products more attractive to men. This ...
Images of scantily clad women are used by advertisers to make products more attractive to men. This ...
Over the last few decades, advertisements have objectified and sexualized women as a tactic to attra...
Advertising with sexualized female models is a commonly used technique in the advertisement industry...
This study extends prior research on sexual appeal advertising by developing a model of consumer res...
This study extends prior research on sexual appeal advertising by developing a model of consumer res...
There has been a shift in the depiction of women in advertising from objectifying representations of...
There has been a shift in the depiction of women in advertising from objectifying representations of...
Grounded in Self Determination Theory (Deci and Ryan 1985a; 2000), the purpose of this thesis is to ...
International audienceWomen may react differently to sexualized ads featuring women. Notably, while ...
Provocative advertising is characterized by a deliberate attempt to gain attention through shock. Th...
This research examines the effect of advertising imagery, sexual orientation, and gender on customer...
<p>Mediation model showing the effect of sexualized images on (A) support for PETA and (B) ideas hel...
Images of scantily clad women are used by advertisers to make products more attractive to men. This ...
Images of scantily clad women are used by advertisers to make products more attractive to men. This ...
Images of scantily clad women are used by advertisers to make products more attractive to men. This ...
Images of scantily clad women are used by advertisers to make products more attractive to men. This ...
Over the last few decades, advertisements have objectified and sexualized women as a tactic to attra...
Advertising with sexualized female models is a commonly used technique in the advertisement industry...
This study extends prior research on sexual appeal advertising by developing a model of consumer res...
This study extends prior research on sexual appeal advertising by developing a model of consumer res...
There has been a shift in the depiction of women in advertising from objectifying representations of...
There has been a shift in the depiction of women in advertising from objectifying representations of...
Grounded in Self Determination Theory (Deci and Ryan 1985a; 2000), the purpose of this thesis is to ...
International audienceWomen may react differently to sexualized ads featuring women. Notably, while ...
Provocative advertising is characterized by a deliberate attempt to gain attention through shock. Th...
This research examines the effect of advertising imagery, sexual orientation, and gender on customer...
DOI