Capturing Interest Through Inference and Visualization: Ontological User Profiling in Recommender Systems

Tools for filtering the World Wide Web exist, but they are hampered by the difficulty of capturing user preferences in such a diverse and dynamic environment. Recommender systems help where explicit search queries are not available or are difficult to formulate, learning the type of thing users like over a period of time. We explore an ontological approach to user profiling in the context of a recommender system. Building on previous work involving ontological profile inference and the use of external ontologies to overcome the cold-start problem, we explore the idea of profile visualization to capture further knowledge about user interests. Our system, called Foxtrot, examines the problem of recommending on-line research papers to academic researchers. Both our ontological approach to user profiling and our visualization of user profiles are novel ideas to recommender systems. A year long experiment is conducted with over 200 staff and students at the University of Southampton. The effectiveness of visualizing profiles and eliciting profile feedback is measured, as is the overall effectiveness of the recommender system