Affect modulates the startle blink reflex in a linear fashion in the picture-viewing paradigm. However, the process responsible for reflex modulation during conditional stimuli (CSs) that have acquired valence through affective conditioning remains unclear. Experiments 1 – 3 conditioned positive and negative valence to neutral stimuli (CSs) using the picture-picture paradigm. Pleasantness ratings and affective priming were used as indices of CS valence changes. Startle modulation was assessed throughout an extinction phase: acoustic startle-eliciting probes were presented at long lead intervals during CSs and during inter-trial intervals. Experiment 1 used a between-group design to condition positive and negative valence separately in a dif...