Incorporation of information science graduates to marketing management tasks

<p>The study aims to identify the possibilities offered by academic studies in Cuba for<br>the training of information professionals as marketing managers. A theoretical<br>analysis is conducted of the basic functions of marketing and its information<br>dimension, the specific features of the work of the marketing manager, and the competencies developed by Curriculum D in information science graduates in the<br>Cuban context. Based on the analysis of curricular contents and interviews with ten<br>information professionals working as marketing managers, determination was made<br>of some indispensable competencies which should be developed during the training<br>and later on during service practice.</p> <p> </p> <p>