Advertising is a traditionally questioned activity, not only from the ethical point of view, but also legal. This article analyzes the ethical commitment of the advertising industry through the study of the characteristics and activity of Autocontrol, the Spanish advertising self-regulation system, and by means of in-depth interviews to directors of the main advertising agencies operating in Spain. The results of the research show significant ethical commitment from advertising professionals and the relevant activity of Autocontrol; most of the advertising disseminated in Spain has been subject to a previous ethical review through the service of Copy Advise.La publicidad es una actividad tradicionalmente cuestionada, tanto desde el punto de...
Se valoran en este trabajo una serie de cuestiones relativas a la actividad publicitaria. En especia...
Se valoran en este trabajo una serie de cuestiones relativas a la actividad publicitaria. En especia...
El presente trabajo analiza el sistema de autorregulación publicitaria en España a partir del conjun...
In competitive and global environments in which companies operate commercial advertising plays a vi...
In the light of the growth of influencers’ marketing, this descriptive and analytical study pursues ...
The theory and practice of advertising self-regulation have been evolving for decades in pursuit of ...
Although a significant number of studies have been carried out in relation to the ethical criteria o...
RESUMEN: En el presente trabajo, vamos a analizar como es posible controlar un elemento tan present...
From the perspective of the sociology of professions, every professional activity should have its ow...
Ante el auge del marketing de influencers, este estudio, descriptivo y analítico, responde a tres ob...
The theory and practice of advertising self-regulation have been evolving for decades in pursuit of ...
Although a significant number of studies have been carried out in relation to the ethical criteria o...
La búsqueda por promocionar unos estándares éticos mínimos de publicidad es una preocupación en los ...
La actividad publicitaria está sujeta a la observación de una serie de leyes y normas que regulan la...
The advertising industry has increasingly codes of conduct and shows a greater interest in complianc...
Se valoran en este trabajo una serie de cuestiones relativas a la actividad publicitaria. En especia...
Se valoran en este trabajo una serie de cuestiones relativas a la actividad publicitaria. En especia...
El presente trabajo analiza el sistema de autorregulación publicitaria en España a partir del conjun...
In competitive and global environments in which companies operate commercial advertising plays a vi...
In the light of the growth of influencers’ marketing, this descriptive and analytical study pursues ...
The theory and practice of advertising self-regulation have been evolving for decades in pursuit of ...
Although a significant number of studies have been carried out in relation to the ethical criteria o...
RESUMEN: En el presente trabajo, vamos a analizar como es posible controlar un elemento tan present...
From the perspective of the sociology of professions, every professional activity should have its ow...
Ante el auge del marketing de influencers, este estudio, descriptivo y analítico, responde a tres ob...
The theory and practice of advertising self-regulation have been evolving for decades in pursuit of ...
Although a significant number of studies have been carried out in relation to the ethical criteria o...
La búsqueda por promocionar unos estándares éticos mínimos de publicidad es una preocupación en los ...
La actividad publicitaria está sujeta a la observación de una serie de leyes y normas que regulan la...
The advertising industry has increasingly codes of conduct and shows a greater interest in complianc...
Se valoran en este trabajo una serie de cuestiones relativas a la actividad publicitaria. En especia...
Se valoran en este trabajo una serie de cuestiones relativas a la actividad publicitaria. En especia...
El presente trabajo analiza el sistema de autorregulación publicitaria en España a partir del conjun...