The article presents a review of the book "The Future of Competition: Co-Creating Unique Value With Customers," by C. K. Prahalad and Venkat Ramaswam
The article represents theoretical aspects of the concept "competitive advantage". The competitive a...
Marketing Stratégique et OpérationnelCe mémoire consiste en une revue de la littérature reposant sur...
In the article the author pays attention to marketing in terms of market activities. Such attitude ...
In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportuni...
The article reviews the book "The Economics of E-Commerce. A Strategic Guide to Understanding and De...
textabstractCompetition is the engine behind innovation and dynamics in the marketplace. Sectors lik...
The article reviews the book "The Economics of Franchising", by R.D. Blair and F. La Fontaine
This article reviews the book: “Social marketing in the 21st Century”, by A.R. Andeasen
This article reviews the book 'Coherence in EU Competition Law' by W. Sauter for the European Compet...
My thesis includes three chapters that examine the dynamics of competition in the retail industry. C...
In our modern day, digital marketing is crucial for human knowledge exchange. Digital marketing is a...
Marketing Stratégique et OpérationnelCe mémoire consiste en une revue de la littérature reposant sur...
Considers the important role played by marketing in the work of library and information science (LIS...
Artificial intelligence and automation will radically change the world, but if we want society to be...
Marketing has changed substantially in the last few years. With more and more research conducted in ...
The article represents theoretical aspects of the concept "competitive advantage". The competitive a...
Marketing Stratégique et OpérationnelCe mémoire consiste en une revue de la littérature reposant sur...
In the article the author pays attention to marketing in terms of market activities. Such attitude ...
In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportuni...
The article reviews the book "The Economics of E-Commerce. A Strategic Guide to Understanding and De...
textabstractCompetition is the engine behind innovation and dynamics in the marketplace. Sectors lik...
The article reviews the book "The Economics of Franchising", by R.D. Blair and F. La Fontaine
This article reviews the book: “Social marketing in the 21st Century”, by A.R. Andeasen
This article reviews the book 'Coherence in EU Competition Law' by W. Sauter for the European Compet...
My thesis includes three chapters that examine the dynamics of competition in the retail industry. C...
In our modern day, digital marketing is crucial for human knowledge exchange. Digital marketing is a...
Marketing Stratégique et OpérationnelCe mémoire consiste en une revue de la littérature reposant sur...
Considers the important role played by marketing in the work of library and information science (LIS...
Artificial intelligence and automation will radically change the world, but if we want society to be...
Marketing has changed substantially in the last few years. With more and more research conducted in ...
The article represents theoretical aspects of the concept "competitive advantage". The competitive a...
Marketing Stratégique et OpérationnelCe mémoire consiste en une revue de la littérature reposant sur...
In the article the author pays attention to marketing in terms of market activities. Such attitude ...