The two traditional mechanisms of the electrochemical ammonia oxidation consider only concerted proton–electron transfer elementary steps and thus they predict that the rate–potential relationship is independent of the pH on the pH-corrected RHE potential scale. In this letter we show that this is not the case: the increase of the solution pH shifts the onset of the NH<sub>3</sub>-to-N<sub>2</sub> oxidation on Pt(100) to lower potentials and also leads to higher surface concentration of formed NO<sub>ad</sub> before the latter is oxidized to nitrite. Therefore, we present a new mechanism for the ammonia oxidation that incorporates a deprotonation step occurring prior to the electron transfer. The deprotonation step yields a negatively charg...