Dynamics Of Australian Dairy-Food Supply Chain: Strategic Options For Participants In A Deregulated Environment

Following deregulation, participants in Australian dairy-food supply chains are confronted with a more complex and rapidly changing environment. In a study conducted between March 2002 and April 2003, major supermarkets emerged as the dominant power in chain development, with a trend towards greater interdependence and coordination between the chain participants. Future supply chain development will depend on the capabilities of the chain participants in operational and strategic management within the firm, and also in successfully negotiating linkages within the chains. In addition the organizational structures of both the firms and the chains need to be responsive to changing end-user needs and the dynamic business environment