Implementation and Dynamic Simulation Modeling of Search Engine Optimization Processes. Improvement of Website Ranking

In this research paper the authors highlight the importance of Search Engine Optimization of a company’s website in order to improve its visibility in the global ranking of websites. <div>Firstly the authors implement a <b>SEO</b> analyzing tool for the identification of rectifications that need to be done for the augmentation of website’s visibility. </div><div>In the next step the recommendations that <b>SEO</b> analyzer indicated implemented and completed improving in this way the overall <b>SEO</b> rating. </div><div>Thereafter, a <b>Dynamic Simulation Modeling</b> process takes place for the estimation of the proper time and way of spending company’s resources for the augmentation of website’s visibility. </div><div>The model predicted and estimated that the total satisfaction of a decision maker regarding this return on investment is gradually increased as each one of these recommendations implemented in a specific way of resources’ distribution, strengthening the final decision in order to adopt such a digital marketing tool in decision maker’s quiver.<br>