University libraries of state institutions of higher education of paraná and mediation of information on Facebook

<div>Presents a research on university libraries and forms of information mediation through web tools, especially social medias. As goal, identify and analyze the mediation of information on Facebook. As for the methodological procedures, the article is exploratory and initially uses a brief bibliographic review of the terms university library, social medias and mediation of information and, later, analyzes a collection of data from the method of documentary research. It uses as technique for data collection the observation and as analysis of the data the Content Analysis. As results, it shows the number and names of the accounts located in the social media, the characteristics of them (type of profile, number of friends or likes), number of posts made by each account and their periodicity, the content of the posts distributed in 15 themed categories, the interaction between the libraries accounts and their interlocutors, from the likings, comments and shares. It considers that the use of social medias by the units of information researched is still small, since only 31% of them use Facebook as a way to</div><div>mediate the information and to interact with its public. It concludes that the number of friends in the profile, likes<br></div><div>on the page or number of posts do not guarantee a good interlocution between the account and the users, since the<br></div><div>moment that the users are online on the network interferes more than the other elements pointed out.<br>