The article focuses on political regionalism in Ukraine during the last round of the 2004 presidential elections and on electoral differences across Ukraine's regions according to voter's gender, age and level of education. The analysis is based on the data from the exit poll conducted during the third round of elections. It is showed that voter preferences depend on voters' gender, age, level of education and region of residence. However, the strength of the relationship between the voter preferences and different socio-demographic characteristics is not the same. The data show that the weakest association is observed between the voting preferences and the level of education. Association between the voter preferences and their gende...