Changing the Face of International Business Education: The X-Culture Project.

Studying International Business in a classroom is a bit like learning how to swim on a grass field. Even if the instructor provides detailed explanations and uses technologically advanced media, the students will not fully grasp the concept of swimming until they actually jump into the water. Educators recognize that practical experience is needed to master any business subject and, with varying degrees of success, have incorporated a variety of experiential exercises in their courses. Writing business plans, developing job descriptions and marketing strategies, analyzing business data, designing and tracking performance of investment portfolios and other activities have helped enhance learning (e.g., Cheney, 2001; Paul & Mukhopadhyay, 2005)