Silicon communication: A reply and case study

In their contributions to this forum, Nadesan, Cloud, and Weaver have critiqued and extended our argument for the benefits of collaboration between organizational communication and cultural studies. Originally (Carlone & Taylor, 1998), we argued that communication scholars should integrate the resources of these fields to fashion new ways of engaging the convergence of organization and culture in the post-industrial, hyper-capitalist new economy. In response, Nadesan has distinguished a variety of arguments concerning the nature and consequences of “post-Fordism,” Cloud has asserted the enduring relevance of materiality and class, and Weaver has called for public relations practitioners and scholars to reflect on the “worldly” affiliations of their work with the hegemonic interests of profit, efficiency, and progress. In this short article, we address these responses and advance our project through a case study of a particular object