Success-failure attributions in competitive groups: An exception to egocentrism.

Two laboratory experiments were conducted to investigate success/failure attributions within competing groups. In both studies, attributions to the own team or to opponents were egocentric in that members of winning teams assigned responsibility for success primarily to their own team whereas members of losing teams assigned responsibility for the loss primarily to the opponents. Within-team attributions, however, revealed a reverse-egocentric pattern. Members of winning teams assigned primary responsibility to their teammates, and losing team members accepted primary responsibility for the loss themselves. Attribution patterns, which were consistent across both studies and for both males and females, were interpreted as reflecting a team-enhancing strategy or norm