Competitive product pricing extended producer responsibility and the circular economy.

In an increasingly competitive marketplace selling products at the most competitive price is the norm, however emerging trends towards extended producer responsibility (EPR), sustainability and the circular economy have augmented the traditional pricing model. This paper contributes to literature by identifying a research gap relating to product pricing models, EPR and the needs of sustainability and the circular economy. The research reported was designed to address how theoretical and real-world models could potentially work to address the research gap.N/