Coastal communities have been repeatedly threatened by the ephemeral character of the coast. Morphological changes derived from climate events and sea level oscillations forced the relocation of coastal communities over the past, but never prevented the occupation of this fragile source of wealth. Moreover, the socio-economic impact of high energy events is dramatically increasing due to the growing occupation of the coast, raising the need for rethinking the way disaster risk reduction measures are implemented to ensure effectiveness and acceptance. To illustrate this conflict (occupation versus risk), we explore risk perception in a population located in a fragile segment of the southern coast of Portugal, Praia de Faro, in order to id...