The capitalist mode of production is tantamount to a mode of subjectivation. Ideological objects, discursive formations, artifactuality, disciplinary apparatuses and mnemotechnologies all contribute to the determination of subjects within the capital-relation. This thesis examines just how this is possible. Through the work of Foucault, Althusser, Marx, Derrida, Stiegler, Donati and other social theorists an account of ideology and subjectivation is developed which argues that processes of material production and processes of subjective development are not mutually exclusive. Rather the capital-relation reproduces itself dialectically through objective and subjective transformations. This study is divided into four chapters. The fir...