Analisis Pengaruh Kualitas Pelayanan, Harga Dan Citra Merek Terhadap Keputusan Pembelian Pengguna Jasa Go-Jek

quality, price and brand image on purchasing decisions of Go-Jek service users. Sampling in this study using purposive sampling technique, the data used in this study using primary data obtained from respondents in the form of questionnaires and interviews of students of the Faculty of Economics and Business University of Muhammadiyah Surakarta as much as 99 respondents. From the results of the study is known that the quality of service, price and brand image have a positive influence on purchasing decisions either in a persial or together. From the research data, it can be concluded that brand image variable is the variable that has the most positive and significant effect as shown by t sig test result 0.000