Determinan Loyalitas Pelanggan Di Apotek Sari Alam Karanganyar

The situation of market competition that more competitive, had been aware the company, how very important the role of customer in their business. Therefore, company need to create customer loyalty-based strategy as competing advantage for company. Customer loyalty has closed relationship to service quality, perceived value, and customer satisfaction. The study using survey design, with the population target is consumers who bought drugs at Sari Alam pharmacy in Karanganyar. Sample size are 200 respondents, had been taken by purposive sampling tecniques. The datas had been analyzed by structural equation modelling. The result of the study were customer satisfaction and service quality influencing significantly to customer loyalty. Perceived value and service quality were significantly influencing to customer satisfaction. Keywords: customer loyalty, customer satisfaction, service quality, perceived value