Social axioms and values : a cross-cultural examination

The relationships between social axioms, general beliefs that people hold about the social world, and values, defined as desirable goals for life, were examined in five cultural groups. Results show that the correlations between social axioms and Schwartz 's (1992) values are generally low, suggesting that they represent two distinct types of construct. Based on a structural equation modelling approach, results further show that generally speaking, the five axiom dimensions are related to the value types in a meaningful and interpretable manner, and that these relationships are generally similar across the five cultural groups. Implications of these results and directions for future research are discussed.Department of Management and Marketin