Understanding the Processes of Online Creative Interaction – Toward a Research Agenda

There is currently a strong belief in Information and Communication Technologies’(ICT) ability to enable innovation. However, there is little knowledge about the creativeprocesses that may occur through the mediation of ICT and consequently lead to innovation.Prior studies have shown that creativity is central when studying innovation and that creativitycan be seen as a social process. Since computers often are used as mediators for humancommunication and as a social tool, ICT harbors a potential to enable the social processes ofcreative interaction. The aim of this paper is therefore to map key concepts and research thatrelate to online creative interactions. Hence, prior research in the IS field regarding creativityis presented, the concepts of computer-mediated communication and creativity are exploredand a possible case to study is suggested. Subsequently, a research agenda is outlined,followed by some methodological considerations and a reflection on the expected knowledgecontribution of the research