E-Satisfaction and F-WOM IA the Context of Online Hotel Reservations

Nowadays, toúrists are increasingiy informed, demanding and interested in booking hoteis on lhe inlernet. Moreover, the number of customerswho prefer and trust in sites with amateur reviews is increasing The research modei proposed wili follow a website based approach in the context of onhne hotel reservations. Beyond highhghting the onhine reviews as an importanl and rehabie source of informalion for tourists, this research incorporates antecedents of e-satisfaclion and lheir implications on the e-WOM activity The model additionally considers lhe moderating effect of perceived value of the hotel lhat has been booked on-line. With this research, we expect lo contribule for future qualitalive and quantitalive invesligations, in order lo expiam this important current trend of consumer behavior