Business Alignment Strategies for Middle East Real Estate Construction Projects

In the Middle East real estate industry, 46% of projects fail in terms of strategic dimensions. Based on the dynamic capabilities approach and contingency approach, the purpose of this exploratory multiple case study was to identify the successful strategies project leaders used to improve the alignment of projects with business strategy. Data were collected from 7 Skype semistructured interviews with real estate construction project leaders from 3 real estate organizations ranked among the top 10 in the Middle East. Public organizational documents were used for methodological triangulation. A thematic coding approach was adopted following a nonlinear sequential process that involved four stages: (a) reading and preparing the collected data, (b) coding, (c) abstracting the codes into conceptual categories, and (d) identifying the themes\u27 relationships and patterns and creating a thematic map. The 4 themes identified were the (a) flow of strategy, (b) governance of projects during the development phase, (c) governance of projects during the delivery phase, and (d) measurement of project performance and strategic success. The results confirmed the idiosyncratic nature of the selected contexts and the need to increase some dynamic capabilities\u27 dimensions. The contribution of this study to positive social change includes improved community lifestyle and environmental quality