This paper suggests that J. J. Abrams’ serial universe has been shaped by the management of truth and time bound to the great feminine protagonists in Felicty (WB, 1998-2002), Alias (ABC, 2001-2006) and Fringe (FOX, 2008-2013), analyzed as a progression at three levels: the character’s heroic identity, the thematic and generic mutations that take shape, and the ideas of serial timing that undermine space-time continuity. From a series that assimilates its moulds and plays at denouncing them (Felicity) to a series exploring the traps of time by inhabiting its limits (Alias), and one that transforms such ambiguities into an ontological division between parallel universes (Fringe). --------------------------------------------------------------...